Now that the lockout is a thing of the very recent past, NHL teams have employed various promotional strategies to help ease their fans' pain over lost time. But what kind of promotion or giveaway could possibly reach the average hockey fan in a meaningful and lasting way you ask? Oh how about half-priced nachos? No? Well then what would you say to free team schedule magnets? They do that every year!?
Not all NHL teams' marketing departments lack creativity. While $25 per person family packages, discounted concession items and $20 student deals seem to be status quo, some teams have gone above and beyond for their fans. As you can see, six teams don't make the list. I decided to follow the same procedure for finding each team's promotions, and some were easier to locate than others. If there was no obvious ad on a team's website, I would check the Tickets section for special offers, then the Schedule tab for a promotional schedule. If those both failed I would search the News archive for any press releases regarding home opener promotions or giveaways. Therefore the six unranked teams may well have had special post-lockout offers but if I couldn't find them with relative ease on their website, it's safe to assume some of their fans couldn't either.
1. Chicago Blackhawks
The Blackhawks earn the top spot in the rankings due to a wide range of freebies and contests. Chicago fans will enjoy 18 giveaway nights including free schedules, hats and bobbleheads and 16 autograph nights with Blackhawk legends from Denis Savard to Eric Daze. This is all in addition to the season-long Fan Salute contest that will see 1000 signed jerseys, 250 signed pucks and 100 signed sticks, 50 "unique experiences" and free tickets go to lucky fans. Everyone loves free stuff, and coupled with the team's hot start, Blackhawk fans are probably wishing there was a lockout every year.
Reuters |
Not all NHL teams' marketing departments lack creativity. While $25 per person family packages, discounted concession items and $20 student deals seem to be status quo, some teams have gone above and beyond for their fans. As you can see, six teams don't make the list. I decided to follow the same procedure for finding each team's promotions, and some were easier to locate than others. If there was no obvious ad on a team's website, I would check the Tickets section for special offers, then the Schedule tab for a promotional schedule. If those both failed I would search the News archive for any press releases regarding home opener promotions or giveaways. Therefore the six unranked teams may well have had special post-lockout offers but if I couldn't find them with relative ease on their website, it's safe to assume some of their fans couldn't either.
1. Chicago Blackhawks
The Blackhawks earn the top spot in the rankings due to a wide range of freebies and contests. Chicago fans will enjoy 18 giveaway nights including free schedules, hats and bobbleheads and 16 autograph nights with Blackhawk legends from Denis Savard to Eric Daze. This is all in addition to the season-long Fan Salute contest that will see 1000 signed jerseys, 250 signed pucks and 100 signed sticks, 50 "unique experiences" and free tickets go to lucky fans. Everyone loves free stuff, and coupled with the team's hot start, Blackhawk fans are probably wishing there was a lockout every year.